What is the High Definition Society?
The High Definition Society is a concept created by Laelo in early 2010. It became an official Limited Liability Corporation in November of the same year. The HD Society is a brand name. It is NOT a record label in its present state, and does not want to be recognized as such.
It all started one day in the summer of 2010 when recording artist, Laelo was on twitter once again talking about his favorite herbal remedy and started using the term High Definition to describe his present state. He immediately realized what the potential of the phrase could be so he began saying it all the time and hash-tagging #HDlife on twitter for the next few days. It caught on quickly. Admittedly, it did begin as something directly related to smoking mary jane. Once it really caught on and people all over twitter started hopping on board, non-smokers would ask if they could represent the movement if they didn’t smoke weed. As not to alienate any of the fans and supporters, Laelo had to expand the meaning of the phrase and brand as a whole. Living in High Definition became more than just something stoners could rep. It’s a state of mind. Having a “clear” view what you want out of life and pursuing that. It’s a concept that anyone from any walk of life can grasp on to, and that’s exactly the intention behind its creation.
“The goal was to come up with something that represented me and my friends’ lifestyle and state of mind. People see the marijuana leaf in our logo and think that this movement is all about getting high all day, which is not true. That’s only part of it. Haha! We heavily support the marijuana culture because we truly believe that stoners have a mental likeness to true Lifers when it comes to the love aspect of what we are. But you don’t have to be a stoner or a pothead to enjoy the music or represent what we represent. The “HD Life” is something everyone should be living.”
-Laelo via WKYS 93.9FM
Who is the High Definition Society?
The HDS is compiled of a mass collective of talents. Starting with the CEO and front man of the company, Laelo. But most importantly, the HD Society is all of you reading this right now. All those that follow and belive in the movement...We are Lifers!
What is a Lifer?
The term “Lifer” derives from the term HD Lifer, which is what we would call ourselves, fans and affiliates in the beginning. It just got shortened to “The Lifers” fairly quickly after.
What is the #HDLife?
The HD Life is based on the concept of seeing life with a “clear” view and not letting it be clouded by things like hate, judgment, or social expectations. Life is all about attaining happiness for you and your family. That’s what Lifers focus on. We don’t worry about what the next man has going on because we are ultimately focused on what we are doing. Lifers show love to those who show love. Lifers are the people who make their own paths in life and are determined to reach the light at the end of said path by giving everything in themselves to that mission. Are you a Lifer?
The Mission…
To spread love, motivate, educate and most of all entertain through all forms of media. To connect like minded individuals, and create opportunities for people who believe in the movement and want to be a part of something special. Shoutout to the Lifers! #HDlife
